Making the most of Father's Day sales
Changing holidays can be difficult for many retailers. The planning and resources needed to clear unsold items from inventory can prevent many stores from maximizing their sales.
With Father's Day a few weeks away, stores are trying to get set for another consumer purchasing period. The national day of recognition is commonly associated with technology products. A recent survey by TechBargain found that 48% of fathers want a tech gadget for Father's Day. However, only 23% will be given the computer or smartphone that they want.
This can leave retailers with a lot of unsold merchandise. A third party logistics specialist can help clients manage their inventory during holiday changeovers. A partner specializing in reverse logistics could quickly clear unwanted items, allowing stores to set up their displays to entice additional sales.
Timing is everything with the summer holidays, as many consumers wait until the last minute to purchase their gift. 66% of customers will buy a Father's Day gift the week before, while 18% will wait until the day of. A third party logistics specialist can manage freight so the store always has a sufficient amount of product.
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File Under: Distribution & Warehousing