GENCO in National Spotlight
GENCO to be profiled nationally on The Winners Circle, hosted by Terry Bradshaw on Monday, August 2 Pittsburgh, PA - July 28, 2004 - GENCO, a leading supply chain management company, announced today it will be profiled on The Winners Circle, hosted by sports analyst and four-time Super Bowl champion Terry Bradshaw, on Monday, August 2, 2004 between 7:45 and 8:15 a.m. Broadcast News Channel produces The Winners Circle, which airs weekly on MSNBC.
Now in its third generation of ownership, GENCO is one of the top supply chain solutions companies in the United States. Doreen Stevenson, Director of Operations at Broadcast News Channel said, "GENCO's customer-centric business approach and reputation of putting its expertise to work to build value for its customers were among the reasons they were selected for the national cable series." Ms. Stevenson continued, "The Winners Circle is a compelling series, which showcases organizations, such as GENCO, who represent the backbone of our nation's economy and diligently support their communities." GENCO is a recognized leader in supply chain management solutions and execution excellence. With more than 80 facilities nationwide and over 100 software installations worldwide, GENCO services a wide array of customers, including Sears, Unilever, Target, J.C. Penney, Kmart, Wendy's, Braun, Revlon, IKEA, LeapFrog, Becton Dickinson, Canadian Tire, Kimberly-Clark, Kraft Foods, Reckitt Benckiser, Hewlett Packard, Pliant, John Deere, Hershey Foods, Levi Strauss, Novartis, Eckerd, Master Lock and Harley-Davidson Motor Company. Broadcast News Channel is a Dallas-based media company specializing in raising the visibility of organizations by producing positive and compelling broadcast stories. Its writers and producers work closely with participants to find stories that go beyond the headlines. Broadcast News Channel's creative team has won six Emmys and six Tellys for production excellence.
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