GENCO Canada
by Barb Pitroski
Vice President, Supply Chain Solutionss, GENCO Supply Chain Solutions
It’s 2 o’clock on a Friday and you’ve managed to schedule and deliver every truckload of product on time and to the correct destination this week. However, one phone call later, you’ve got a new truckload of product—but no truck available within 200 miles to pick it up. These situations require not only decisiveness, but also someone to help you “pick up the pieces.”
Searching for carriers to move last minute freight hits you in your most vulnerable areas: time and cost. However, identifying a partner to do all the legwork can save you time and money. Freight brokers, with access to thousands of carriers, can hunt down competitive rates in a limited amount of time—and, most importantly, keep product moving.
“GENCO is a great asset to our operation. They have always been able to deal with last-minute changes and pickups. They also are always quick to return calls and e-mails.”Ed Bray,
Intermodal Coordinator for Independent Container Line
Freight brokers fill many needs for companies in a bind, from urgent requests on a Friday afternoon to covering problem lanes. Freight brokers can either complement your current carriers or be your primary transportation solution.
Companies with private fleets as well as midsize corporations use freight brokers. Brokers provide more competitive rates because of their existing carrier relationships and their speed in locating resources. Determining which broker your company uses depends on a variety of factors, but ultimately customer service and the rapport you develop will be the biggest differentiators.
Timing is everything in the transportation business. When the clock is ticking, you need to have complete confidence that your broker has the qualified capacity and responsiveness to meet your needs. Beyond this, honesty, integrity, and expertise are key competencies to look for in a broker. So, whether it is an emergency or regular freight, it’s important to build a strong relationship with your broker.
“My experience as a customer has been absolutely fantastic, and I personally want to thank everyone for doing a truly excellent job! Aside from doing a great job on our common routes, there have been multiple occasions that GENCO has ‘pulled through’ for us by helping us expedite deliveries. We are very well informed and our expectations have always been met or exceeded! It has been a pleasure and a great convenience using GENCO.”Brian Nuthals,
Senior Buyer/Scheduler for Tufco Technologies
GENCO Supply Chain Solutions manages over $1.5 billion of freight annually. Our commitment to quality and high industry standards is symbolized by our membership in the Transportation Intermediaries Association (TIA) and our relationships with certified transportation brokers as well as our access to more than 10,000 carriers and active relationships with more than 1,000 qualified carriers.
With 98.5 percent on-time freight throughout Canada and the United States combined with personal service, GENCO makes your decision to outsource easy. Our extensive carrier base combined with an existing network of freight gives our experienced team the ability to provide some of the most competitive service and pricing in the market, saving customers thousands of dollars per year.
Dry van, reefer, step decks, flat beds, double drop, LTL, inter-modal, and air are all modes that GENCO can secure for your shipments. With GENCO’s Web-based load tendering, track and trace, and automated exception alerts, staying connected to your freight from start to finish is easier than ever.
For more information on GENCO’s freight solutions call (920) 593-2030 or email Barb Pitroski at (920) 593-2018 or gfs@genco.com.
